Deodorants in South Africa

Deodorants in South Africa

  • July 2017
  • 30 pages
  • Euromonitor International
Report ID: 149906
Deodorants are considered important products, given the country’s hot climate. As a result, despite the economic situation in the country, deodorants remain an essential part of consumer shopping baskets. Deodorants grew by 8% in current value terms over the review period with deodorant creams registering the highest growth of 12%, albeit from a smaller base.

Euromonitor International’s Deodorants in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

DEODORANTS IN SOUTH AFRICA
Euromonitor International
July 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2011-2016
Table 2 Sales of Deodorants by Category: % Value Growth 2011-2016
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Deodorants: % Value 2012-2016
Table 5 LBN Brand Shares of Deodorants: % Value 2013-2016
Table 6 Forecast Sales of Deodorants by Category: Value 2016-2021
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2016-2021
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2016-2021
Amka Products (pty) Ltd in Beauty and Personal Care (south Africa)
Strategic Direction
Key Facts
Summary 1 Amka Products (pty) Ltd: Key Facts
Competitive Positioning
Summary 2 Amka Products (pty) Ltd: Competitive Position 2016
Tiger Consumer Brands Ltd in Beauty and Personal Care (south Africa)
Strategic Direction
Key Facts
Summary 3 Tiger Consumer Brands Ltd: Key Facts
Competitive Positioning
Summary 4 Tiger Consumer Brands Ltd: Competitive Position 2016
Executive Summary
Ongoing Demand for Beauty and Personal Care Despite Challenging Economic Climate
Market Growth Hampered by the Rising Cost of Living
Economy Brands Gain Ground at the Expense of the Leading Multinationals
New Product Developments Focus on Ingredients and Functionality
Growth Set To Remain Positive for Beauty and Personal Care Over the Forecast Period
Key Trends and Developments
Industry Players Target Younger Generations Through Social Media Marketing
Individualisation and Targeted Products Act As Growth Drivers
Fragmented Market Is Led by Multinationals
Market Indicators
Table 9 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 5 Research Sources












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Country=SouthAfrica Industry=BodyCare ParentIndustry=Cosmetics Date=201707 Topic=MarketReport Publisher=EuromonitorInternational Price=1000