In 2016 manufacturers of deodorants gathered fruits from their investments into aggressive advertising support of such products. The category grew outstandingly, having added 20% to its value sales and reaching UAH1.9 billion in sales value. The category evolved at double-digit growth rates for the third year in a row even though a part of such dynamics comes from growth in unit prices in deodorants. Whilst being primarily imported, deodorants had unit prices much affected by the three-fold loca...
Euromonitor International’s Deodorants in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Deodorants market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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131 pages •
By Euromonitor International
• May 2017
In 2016 beauty and personal care enjoyed a resumption of consumer demand in Ukraine with purchases of such products not so heavily economised upon as in the last two years. With a number of product types, positive volume sales dynamics were recorded. In spite of that, price remained the core factor of choice in many cases which, in contrast...