Tea in Singapore

Tea in Singapore

  • January 2017
  • 24 pages
  • Report ID: 149995
The growth rate of tea in terms of off-trade volume sales decelerated in 2016, mainly attributed to the limited product innovation by tea players, resulting in the lacklustre performance of tea. For example, in 2016, Unilever Singapore Pte Ltd introduced a reformulated brand of its existing Lipton Milk Tea Latte to improve the taste quality. However, given the high price and the reduction in the serving size per sachet, consumers are likely to switch to non-premium brands.

Euromonitor International’s Tea in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Country=Singapore Industry=Beverage ParentIndustry=Agribusiness Date=201701 Topic=MarketReport Publisher=EuromonitorInternational Price=1000