In 2016 there were two opposing trends characterising fragrances in Ukraine. People chose either cheaper products if not economising upon fragrances completely, or premium ones appealing with natural scents possible to wear for longer compared to synthetic fragrances. As a result, in 2016 mass fragrances posted a 10% increase at current prices whilst premium fragrances grew by 22% on 2015 with typical consumers of the latter brands not so much restricted in means as Ukrainians with average incom...
Euromonitor International’s Fragrances in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Fragrances market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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131 pages •
By Euromonitor International
• May 2017
In 2016 beauty and personal care enjoyed a resumption of consumer demand in Ukraine with purchases of such products not so heavily economised upon as in the last two years. With a number of product types, positive volume sales dynamics were recorded. In spite of that, price remained the core factor of choice in many cases which, in contrast...