Hair Care in Italy

Hair Care in Italy

  • May 2017
  • 32 pages
  • Euromonitor International
Report ID: 150066
Hair care sales in 2016 were largely driven by hair loss treatments and conditioners, which posted current value growth of 2% and 1%, respectively. The solid performance of hair loss treatments can be attributed to the growing number of Italians paying more attention to hair loss. According to industry sources, in Italy around 18 million people suffer from hair loss. Italians are also paying more attention to the health of their hair, being keen to invest in after-shampoo treatments to condition...

Euromonitor International’s Hair Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HAIR CARE IN ITALY
Euromonitor International
May 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2011-2016
Table 2 Sales of Hair Care by Category: % Value Growth 2011-2016
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Hair Care: % Value 2012-2016
Table 5 NBO Company Shares of Salon Hair Care: % Value 2012-2016
Table 6 LBN Brand Shares of Hair Care: % Value 2013-2016
Table 7 LBN Brand Shares of Colourants: % Value 2013-2016
Table 8 LBN Brand Shares of Salon Hair Care: % Value 2013-2016
Table 9 LBN Brand Shares of Styling Agents: % Value 2013-2016
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2013-2016
Table 11 Forecast Sales of Hair Care by Category: Value 2016-2021
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2016-2021
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Beiersdorf SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 1 Beiersdorf SpA: Operational Indicators
Competitive Positioning
Summary 2 Beiersdorf SpA: Competitive Position 2016
L'Oréal Italiana Saipo SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 3 L'Oréal Italiana Saipo SpA: Key Facts
Summary 4 L'Oréal Italiana Saipo SpA: Operational Indicators
Competitive Positioning
Summary 5 L'Oréal Italiana Saipo SpA: Competitive Position 2016
Mirato SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 6 Mirato SpA: Key Facts
Summary 7 Mirato SpA: Operational Indicators
Competitive Positioning
Summary 8 Mirato SpA: Competitive Position 2016
Executive Summary
Beauty and Personal Care Records Modest Growth in 2016
Consumers Seek Multi-functional, Time-saving and Effective Products
Kiko Continues To Expand, With Private Label Also Making Further Gains
Savvy Consumers Seek the Best Deals by Searching Both the Offline and Online Channels
Gradually Recovering Economy Will Help the Market To Achieve Further Modest Annual Growth Over the Forecast Period
Key Trends and Developments
2016 Sees the Italian Beauty and Personal Care Market Remain Stable
Italians Attracted by Multi-functional, Time-saving and Effective Solutions
Italian Consumers Benefit From Manufacturers' Omni-channel Approach
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 9 Research Sources












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Country=Italy Industry=Cosmetics ParentIndustry=PersonalCare Date=201705 Topic=MarketReport Publisher=EuromonitorInternational Price=1000