RTD tea posted another positive performance in 2016, albeit slower than that of the previous year. While it benefited mainly from the warm weather and a particularly hot summer in 2015, the main growth drivers in 2016 were the leader Rauch’s intensified marketing activities and the emergence of new and healthier variants.
Euromonitor International’s RTD Tea in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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19 pages •
By Global Research & Data Services
• Jan 2018
The industry report Tea Market in Austria to 2022 - Market Size, Development, and Forecasts offers the most up-to-date market data on the actual market situation, and future outlook for tea in Austria. The research includes historic market data from 2011 to 2017 and forecasts until 2022 which makes the report an invaluable...
Quarterly Beverage Tracker Second Quarter 2017: Austria Summary GlobalData’s Austria Quarterly Beverage Tracker Q2-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly...
Quarterly Beverage Tracker First Quarter 2017: Austria Summary GlobalData’s Austria Quarterly Beverage Tracker Q1-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly...
Quarterly Beverage Tracker Fourth Quarter 2016: Austria Summary Sales of soft drinks decreased compared to a year ago. Only sports and energy drinks were able to buck the negative trend. Alcoholic drinks registered marginal growth, with most major categories benefiting from a rise in consumer confidence in December...
43 pages •
By Euromonitor International
• Jan 2017
Despite a further drop in volume sales, hot drinks registered solid current value growth in Austria in 2016. This can be attributed to a continuing shift towards high-priced pods in coffee and rising demand for higher-priced premium products in both coffee and tea, in combination with raw material price volatility in the global market. Tea...