RTD Tea in Vietnam

RTD Tea in Vietnam

  • March 2018 •
  • 23 pages •
  • Report ID: 150260
In 2016, RTD tea recorded declines in both on-trade and off-trade volume and value terms, as both the leading players, Tan Hiep Phat Group and URC Vietnam, were involved in scandals which affected their reputation and sales. In 2017, as the scandals died down, RTD tea rebounded, although growth was not as strong as earlier in the review period. Tan Hiep Phat launched a new marketing campaign for its Zero Degree brand, and employed a brand ambassador for its other brand, Dr Thanh. Other companies...

Euromonitor International’s RTD Tea in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Carbonated RTD Tea, Still RTD Tea.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Country=Vietnam Industry=SoftDrink ParentIndustry=Agribusiness Date=201803 Topic=Trade Publisher=EuromonitorInternational Price=1000