The fact that most of the well-established brands in RTDs/high-strength premixes have reached maturity has had a negative effect on the performance of the category in the UK for several years now. Furthermore, the decline recorded in the category during 2016 was reinforced by the growing consumer preference for freshly made cocktails, both in the on-trade and off-trade channels. The convenience that RTDs/high-strength premixes offers, however, remains its key selling point.
Euromonitor International’s RTDs/High-Strength Premixes in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: High-Strength Premixes, RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTDs/High-Strength Premixes market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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31 pages •
By Euromonitor International
• Oct 2016
As micro offerings enter the mainstream against a sobering backdrop of sustained economic weakness and macro maturity, wine is finding its legs, English gin is rising as a flagbearer of momentum within spirits, cider is facing the gravitational pull of a ferocious competitive environment while RTDs continue embracing evolutionary adaptability....