Wipes in Turkey

Wipes in Turkey

  • April 2017
  • 26 pages
  • Euromonitor International
Report ID: 150355
Wipes continues to benefit from increasing hygiene awareness amongst the Turkish population due to increasing levels of education. In addition, with the ongoing outlet expansion of modern grocery retailers the availability of wipes continues to increase, adding further dynamism to the category. Last but not least, increasing news coverage on the possible risks of using counterfeit wipes has increased the consumer preference for more established brands; also positively impacting the performance o...

Euromonitor International’s Wipes in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

WIPES IN TURKEY
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2011-2016
Table 2 Retail Sales of Wipes by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Retail Wipes: % Value 2012-2016
Table 4 LBN Brand Shares of Retail Wipes: % Value 2013-2016
Table 5 Forecast Retail Sales of Wipes by Category: Value 2016-2021
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2016-2021
Hayat Kimya Sanayi As in Tissue and Hygiene (turkey)
Strategic Direction
Summary 1 Hayat Kimya Sanayi AS: Key Facts
Summary 2 Hayat Kimya Sanayi AS: Operational Indicators
Competitive Positioning
Summary 3 Hayat Kimya Sanayi AS: Competitive Position 2016
Executive Summary
Growth in Tissue and Hygiene Slows in 2016, Despite Rising Prices
Leading Branded Tissue and Hygiene Manufacturers Lose Share Against Private Label
Tissue and Hygiene Sales Increase Through Modern Grocery Retailers
Growth in Tissue and Hygiene Is Set To Continue in the Forecast Period
Key Trends and Developments
Slow Growth in the Economy Negatively Affects Tissue and Hygiene
Investment in New Product Development in Tissue and Hygiene Continues To Decline
Sales of Tissue and Hygiene Products Through Internet Retailing Rapidly Increase
Market Indicators
Table 7 Birth Rates 2011-2016
Table 8 Infant Population 2011-2016
Table 9 Female Population by Age 2011-2016
Table 10 Total Population by Age 2011-2016
Table 11 Households 2011-2016
Table 12 Forecast Infant Population 2016-2021
Table 13 Forecast Female Population by Age 2016-2021
Table 14 Forecast Total Population by Age 2016-2021
Table 15 Forecast Households 2016-2021
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 4 Research Sources












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Country=Turkey Industry=PersonalHygiene ParentIndustry=PersonalCare Date=201704 Topic=MarketReport Publisher=EuromonitorInternational Price=1000