During 2016, sales of air care products continued to benefit from rising income levels and the growing popularity of air fresheners generally. Air care products are in especially high demand during winter, when most Hungarian people spend more time inside their homes, while sales also rise during certain festive periods such as Christmas, with scents the main way for producers in the category to attract consumers. In addition to pleasant scents, convenient usage and attractive appearance are bec...
Euromonitor International’s Air Care in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Air Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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91 pages •
By Euromonitor International
• Jan 2017
The Hungarian home care market continued to record stable growth in 2016. Growth was primarily driven by rising household incomes, which ensured solid demand for the leading brands and growing interest in innovative new products. Leading manufacturers invested in new product development and targeted relatively new product categories with various...