Air Care in Malaysia

Air Care in Malaysia

  • March 2017
  • 21 pages
  • Euromonitor International
Report ID: 152617
Malaysian consumers are becoming more health-conscious in general and this has led to some concerns over the potential side-effects of inhaling synthetic scents. As a result, more people are now looking for air care products made using natural ingredients and extracts.

Euromonitor International’s Air Care in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

AIR CARE IN MALAYSIA
Euromonitor International
March 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2011-2016
Table 2 Sales of Air Care by Category: % Value Growth 2011-2016
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
Table 4 Sales of Air Care by Fragrance: Value Ranking 2011-2016
Table 5 NBO Company Shares of Air Care: % Value 2012-2016
Table 6 LBN Brand Shares of Air Care: % Value 2013-2016
Table 7 Forecast Sales of Air Care by Category: Value 2016-2021
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Kobayashi Healthcare (malaysia) Sdn Bhd in Home Care (malaysia)
Strategic Direction
Key Facts
Summary 1 Kobayashi Healthcare (Malaysia) Sdn Bhd: Key Facts
Competitive Positioning
Summary 2 Kobayashi Healthcare (Malaysia) Sdn Bhd: Competitive Position 2016
Reckitt Benckiser (m) Sdn Bhd in Home Care (malaysia)
Strategic Direction
Key Facts
Summary 3 Reckitt Benckiser (M) Sdn Bhd: Key Facts
Competitive Positioning
Summary 4 Reckitt Benckiser (M) Sdn Bhd: Competitive Position 2016
SC Johnson & Son (m) Sdn Bhd in Home Care (malaysia)
Strategic Direction
Key Facts
Summary 5 SC Johnson & Son (M) Sdn Bhd: Key Facts
Competitive Positioning
Summary 6 SC Johnson & Son (M) Sdn Bhd: Competitive Position 2016
Executive Summary
Home Care Continues To Record Positive Current Value Growth in 2016
Manufacturers Target the Overdosing Habits of Malaysian Consumers
SC Johnson & Son Leads Home Care
Hypermarkets and Supermarkets Prevail As the Most Popular Channels
Static Growth Is Expected in Home Care Over the Forecast Period
Key Trends and Developments
Scent Stimulates Demand for Home Care
Slow Economic Growth Encourages Consumers To Focus on Value for Money
Green Products Remain Niche
Market Indicators
Table 9 Households 2011-2016
Market Data
Table 10 Sales of Home Care by Category: Value 2011-2016
Table 11 Sales of Home Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Home Care: % Value 2012-2016
Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
Table 14 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 15 Distribution of Home Care by Format: % Value 2011-2016
Table 16 Distribution of Home Care by Format and Category: % Value 2016
Table 17 Forecast Sales of Home Care by Category: Value 2016-2021
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 7 Research Sources












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Country=Malaysia Industry=HouseholdProducts ParentIndustry=HomeGoods Date=201703 Topic=MarketReport Publisher=EuromonitorInternational Price=1000