Hair Care in Austria

Hair Care in Austria

  • May 2018 •
  • 22 pages •
  • Report ID: 152944
Hair care was driven by new product launches in 2017. Due to strong competition, many producers and brands opted to offer innovative products in order to maintain demand and attract new consumers. The majority of new product launches were shampoos in various new fragrances, primarily blossom scents, as well as coconut water and aloe vera. A notable innovation is so-called dry shampoos launched under the got2b Trocken Wäsche Trockenshampoo brand in April 2017. New product launches also brought ma...

Euromonitor International’s Hair Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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