Hair Care in Bulgaria

Hair Care in Bulgaria

  • April 2017
  • 33 pages
  • Euromonitor International
Report ID: 152945
Towards the end of the review period, hair care in Bulgaria experienced deeper segmentation in terms of age and gender. Companies present in the category are increasingly targeting teenagers, especially in shampoos. In 2016, innovation was common across several hair care categories and new products included dry shampoos, temporary colouring mousse, lipstick-style touch-up colourants for grey hair, coal tar-based antidandruff shampoos and clay shampoos. The strong performance of hair care during...

Euromonitor International’s Hair Care in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HAIR CARE IN BULGARIA
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2011-2016
Table 2 Sales of Hair Care by Category: % Value Growth 2011-2016
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Hair Care: % Value 2012-2016
Table 5 NBO Company Shares of Salon Hair Care: % Value 2012-2016
Table 6 LBN Brand Shares of Hair Care: % Value 2013-2016
Table 7 LBN Brand Shares of Colourants: % Value 2013-2016
Table 8 LBN Brand Shares of Salon Hair Care: % Value 2013-2016
Table 9 LBN Brand Shares of Styling Agents: % Value 2013-2016
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2013-2016
Table 11 Forecast Sales of Hair Care by Category: Value 2016-2021
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2016-2021
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Aroma Ad in Beauty and Personal Care (bulgaria)
Strategic Direction
Key Facts
Summary 1 Aroma AD: Key Facts
Summary 2 Aroma AD: Operational Indicators
Competitive Positioning
Summary 3 Aroma AD: Competitive Position 2016
Ficosota Syntez Ood in Beauty and Personal Care (bulgaria)
Strategic Direction
Key Facts
Summary 4 Ficosota Syntez OOD: Key Facts
Summary 5 Ficosota Syntez: Operational Indicators
Competitive Positioning
Summary 6 Ficosota Syntez: Competitive Position 2016
Rubella Beauty Ad in Beauty and Personal Care (bulgaria)
Strategic Direction
Key Facts
Summary 7 Rubella Beauty AD: Key Facts
Summary 8 Rubella Beauty AD Operational Indicators
Competitive Positioning
Summary 9 Rubella Beauty AD: Competitive Position 2016
Executive Summary
Health and Beauty Convergence Boost Demand for Natural Cosmetic
Private Label Sees Sustainable Growth Across Categories
2016 A Rich Year for New Beauty and Personal Care Products
Niche and Premium Beauty and Personal Care Categories Set To Grow Faster Over the Long Term
Key Trends and Developments
Local Producers Strengthen Their Focus on Domestic Sales
Customised Products With Specific Effect Gaining in Popularity
Sharper Focus on 'generation Z' and 'millennials' in Beauty and Personal Care
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 10 Research Sources












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Country=Bulgaria Industry=Cosmetics ParentIndustry=PersonalCare Date=201704 Topic=MarketReport Publisher=EuromonitorInternational Price=1000