Hair Care in Germany

Hair Care in Germany

  • May 2018 •
  • 23 pages •
  • Report ID: 152950
With hair care being a highly mature and saturated category in Germany, manufacturers and retailers have been seeking ways to maintain consumer interest. By reducing prices to boost volume sales, the major drugstores, dm and Rossmann, have triggered a price war, which reached a peak in 2017. This has led to a significant drop in unit prices, resulting in an overall value decline for the category. Particularly affected by this development have been the main categories standard shampoos, condition...

Euromonitor International’s Hair Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Country=Germany Date=201805 Publisher=EuromonitorInternational Price=1000