Packaging for scented laundry detergents uses strong, vibrant colours to signal effectiveness and power. Packaging for unscented laundry detergents targets a specific niche of consumers who prefer its clinical/white appearance as this signals cleanliness and hygiene.
Unscented laundry detergents are typically asthma- and allergy-certified. The clear label trend is growing in prominence, in response to consumer demand for ingredient transparency and clear, concise information that can be read qui...
Euromonitor International’s Laundry Care in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth.
It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Laundry Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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14 pages •
By Euromonitor International
• Feb 2018
The image of bleach is one of an outdated product, unsafe and harmful for the environment. The negative perception of bleach will have a strong bearing on its value performance. Its saving graces are its multifunctionality and low price. Although there is a wider and generally negative association attached to the use of bleach, it...