With increasing penetration of washing machines coupled with decreasing unit prices, laundry care consumers are shifting from bar detergents to powder detergents, a factor that is triggering growth of the category.
Euromonitor International’s Laundry Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Laundry Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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28 pages •
By Euromonitor International
• Apr 2017
Home care packaging innovations were numerous over 2011-2016, particularly in laundry care, in spite of the industry’s only modest growth. While sales are stagnating in developed countries, developing markets are driving volume sales through small pack sizes that make laundry detergent affordable to all. Furthermore, offering more functional...