Laundry care remained the largest category in home care in 2016. Although there was a strong trend towards concentration in both liquid and powder detergents, liquids performed better to the detriment of powders. Tablets performed well: In a very mature category, they continue to be perceived as an innovative product. Spot and stain removers also grew, although all other categories decreased.
Euromonitor International’s Laundry Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Laundry Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Our reports have been used by over 10K customers, including:
16 pages •
By Euromonitor International
• Apr 2017
The legislation on biocide products for disinfectant use was updated in Italy in the second half of 2015, following EU regulation. The impact of this regulation was very harsh, particularly for small and medium sized enterprises. The production costs for bleach rose significantly because of these new standards. In addition to this problem,...