Laundry Care in Spain

Laundry Care in Spain

  • February 2017
  • 33 pages
  • Euromonitor International
Report ID: 153076
Home laundry appliances continued to record fair growth in 2016. The better indicators which the Spanish economy is recording are supporting the performance of home laundry appliances and, with it, the performance of laundry care. During the economic crisis, many Spanish households preferred to repair their existing home laundry appliances instead of buying new ones. Thus, as economic conditions improved towards the end of the review period, more Spaniards were encouraged to finally replace thei...

Euromonitor International’s Laundry Care in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

LAUNDRY CARE IN SPAIN
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2011-2016
Table 9 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 10 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 11 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 12 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 13 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 15 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Henkel Ibérica SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 1 Henkel Ibérica SA: Key Facts
Summary 2 Henkel Ibérica SA: Operational Indicators
Competitive Positioning
Summary 3 Henkel Ibérica SA: Competitive Position 2016
Kh Lloreda SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 4 KH Lloreda SA: Key Facts
Summary 5 KH Lloreda SA: Operational Indicators
Competitive Positioning
Summary 6 KH Lloreda SA: Competitive Position 2016
Persan SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 7 Persan SA: Key Facts
Summary 8 Persan SA: Operational Indicators
Production
Private Label
Summary 9 Persan SA: Private Label Portfolio
Procter & Gamble España SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 10 Procter & Gamble España SA: Key Facts
Summary 11 Procter & Gamble España SA: Operational Indicators
Competitive Positioning
Summary 12 Procter & Gamble España SA: Competitive Position 2016
Reckitt Benckiser España Sl in Home Care (spain)
Strategic Direction
Key Facts
Summary 13 Reckitt Benckiser España SL: Key Facts
Summary 14 Reckitt Benckiser España SL: Operational Indicators
Competitive Positioning
Summary 15 Reckitt Benckiser España SL: Competitive Position 2016
Executive Summary
Spanish Political Situation Prevents Further Growth
the Middle Class Is Back
No Surprises But More Competition
Spaniards Lose Their Fear of Making A Click
Outlook More Positive
Key Trends and Developments
Economic Recovery
the Old and the New
Distribution in A Click
Market Indicators
Table 17 Households 2011-2016
Market Data
Table 18 Sales of Home Care by Category: Value 2011-2016
Table 19 Sales of Home Care by Category: % Value Growth 2011-2016
Table 20 NBO Company Shares of Home Care: % Value 2012-2016
Table 21 LBN Brand Shares of Home Care: % Value 2013-2016
Table 22 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 23 Distribution of Home Care by Format: % Value 2011-2016
Table 24 Distribution of Home Care by Format and Category: % Value 2016
Table 25 Forecast Sales of Home Care by Category: Value 2016-2021
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 16 Research Sources

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Country=Spain Industry=E-Healthcare ParentIndustry=InternetBusiness Date=201702 Topic=MarketReport Publisher=EuromonitorInternational Price=1000