Surface Care in Italy

Surface Care in Italy

  • February 2018 •
  • 18 pages •
  • Report ID: 153319
Surface care sales continued to decrease in 2017, despite significant innovation and dynamism within the area. According to manufacturers, hygiene, efficiency and perfuming effect were the main drivers for purchases.

Cleaners with bleach-added antibacterial properties suffered from a rise in production costs due to EU regulations about the treatment of raw materials for bleach. Conversely, bleach producers suffered from this rise in production costs even more than surface care producers.

Euromonitor International’s Surface Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth.

It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Country=Italy Date=201802 Publisher=EuromonitorInternational Price=1000