Surface Care in Italy

Surface Care in Italy

  • April 2017
  • 20 pages
  • Euromonitor International
Report ID: 153319
Surface care had a poor year in 2016. While in other home care categories competitive pricing is slowing, in surface care, price remains a deciding factor in consumers’ choice of product or brand as the prudent attitude Italian consumers adopted during the prolonged economic crisis remained in place. Limited innovation and the continued use of alternatives, such as bleach, which is cheaper, was also a contributing factor.

Euromonitor International’s Surface Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Country=Italy Industry=HouseholdProducts ParentIndustry=HomeGoods Date=201704 Topic=MarketReport Publisher=EuromonitorInternational Price=1000