Tea in Japan

Tea in Japan

  • March 2018 •
  • 18 pages •
  • Report ID: 153331
Busy modern consumers have come to prefer packaged RTD tea drinks for their convenient and portable format, which has taken consumers away from hot tea products. Tea is served in a packaged format for portability, rather than the consumer spending time brewing tea at home. This trend is prominent in green tea, the largest tea category in Japan, which Japanese people culturally and originally enjoy in a Japanese teapot (kyusu). It remains a challenge for green tea to renew its image, perceived by...

Euromonitor International’s Tea in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Country=Japan Industry=SoftDrink ParentIndustry=Agribusiness Date=201803 Topic=Demand Publisher=EuromonitorInternational Price=1000