Wipes in Austria

Wipes in Austria

  • April 2017
  • 28 pages
  • Euromonitor International
Report ID: 153471
While growth in wipes retail current value sales remained solid in 2016, it was significantly slower than the corresponding CAGR for the entire review period. In an already highly diversified environment, consumer appreciation for the advantages of wipes products in terms of hygiene and convenience continued to bolster the development of key categories such as moist toilet wipes and baby wipes, as well as that of smaller but less mature ones such as intimate wipes, toilet care wipes and dry elec...

Euromonitor International’s Wipes in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

WIPES IN AUSTRIA
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2011-2016
Table 2 Retail Sales of Wipes by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Retail Wipes: % Value 2012-2016
Table 4 LBN Brand Shares of Retail Wipes: % Value 2013-2016
Table 5 Forecast Retail Sales of Wipes by Category: Value 2016-2021
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2016-2021
Johnson & Johnson GmbH in Tissue and Hygiene (austria)
Strategic Direction
Key Facts
Summary 1 Johnson & Johnson GmbH: Key Facts
Competitive Positioning
Summary 2 Johnson & Johnson GmbH: Competitive Position 2016
SCA Hygiene Products GmbH in Tissue and Hygiene (austria)
Strategic Direction
Summary 3 SCA Hygiene Products GmbH: Key Facts
Competitive Positioning
Summary 4 SCA Hygiene Products GmbH: Competitive Position 2016
Executive Summary
Maturity and Price Pressure Limit Growth in Tissue and Hygiene Current Value Sales
Austrians Remain Highly Price-sensitive When Buying Tissue and Hygiene Products
Only Multinationals Are Capable of Competing Effectively With Private Label
Supermarkets Remains the Leading Retail Distribution Channel in Tissue and Hygiene
Maturity Will Continue To Hamper Market Expansion Over 2016-2021
Key Trends and Developments
Despite Some Bright Spots, Tissue and Hygiene Is Highly Mature and Saturated
Promotional Sales Play A Hugely Influential Role in Austrian Tissue and Hygiene
Consumers Have Yet To Embrace "green" Brands in Tissue and Hygiene
Market Indicators
Table 7 Birth Rates 2011-2016
Table 8 Infant Population 2011-2016
Table 9 Female Population by Age 2011-2016
Table 10 Total Population by Age 2011-2016
Table 11 Households 2011-2016
Table 12 Forecast Infant Population 2016-2021
Table 13 Forecast Female Population by Age 2016-2021
Table 14 Forecast Total Population by Age 2016-2021
Table 15 Forecast Households 2016-2021
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 5 Research Sources












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Country=Austria Industry=PersonalHygiene ParentIndustry=PersonalCare Date=201704 Topic=MarketReport Publisher=EuromonitorInternational Price=1000