After seeing exceptional current value growth in 2020, home and garden continued to see a performance above the pre-pandemic average in 2021. Stay at home behaviour was seen, as social distancing and warnings about COVID-19 led consumers to spend more time at home for work, education and socialising. More time spent at home led to more spending...
Home and garden in Hong Kong started to recover from the impact of COVID-19 in 2021 to record double-digit current value growth, in sharp contrast to the significant decline the previous year. As local consumers have been spending greater time at home during the pandemic, they have been investing in improving their living environments and...
In 2021, home and garden sales generated double digit value growth in current terms, exceeding the CAGR over the review period. This was helped by multiple factors including the re-opening of stores and a high number of weddings that took place after the lifting of the ban on socialisation. However, growth in current terms has been exaggerated...
Looking at the performance of the overall industry, COVID-19 worked in favour of home and garden in Japan in 2020, with higher current value growth than seen for several years. Home improvement and gardening grew particularly well, along with some categories in home furnishings and homewares. In 2021, the second year living with COVID-19,...
Home and garden experienced further current value growth in 2021 in a continuation of a positive performance witnessed in 2020. Although the threat of the pandemic in Sweden gradually waned over the course of 2021, with restrictions easing in line with the rollout of the country’s vaccination campaign, local consumers regained their confidence...
Argentina’s economic crisis has deepened in 2021, with an already unstable situation made worse by the impact of the pandemic on GDP and employment. At first glance, home and garden appears to be thriving, with high double figure growth rates in current value terms. However, this is a result of runaway inflation and in real terms value sales...
Before the COVID-19 crisis, only a few consumers in the Philippines were interested in home and garden products. With the outbreak of COVID-19 and the homebound lifestyles of lockdown, consumers came to reassess their lives and what they considered important, as well as simply being more aware of their home environments. At the same time,...
The continued prevalence of home seclusion and cocooning remained an important influence on the development of the home and garden market in Switzerland in 2021. Since the outbreak of COVID-19, the lines between the home and the workplace have become blurred, with the home becoming an office, as well as a classroom and a gym. Home and...
The focus on home and garden was still very present in 2021 as French consumers continued to spend more time at home than they did pre-pandemic and thus invest in their home and garden space. The industry also suffered fewer stores’ closures (due to shorter and less strict pandemic restrictions). This led to an overall improved performance...
Home and garden in the Netherlands experienced a marginal decline in value sales in 2021 following dynamic growth rates the previous year. Pandemic-related lockdown measures, a declining housing market and spending on other out-of-home activities such as holidays and eating out in foodservice were all negative factors influencing its performance. Home...