Tissue and Hygiene in Japan

Tissue and Hygiene in Japan

  • March 2020 •
  • 47 pages •
  • Report ID: 1556184 •
  • Format: PDF
A highly developed market with falling birth rates and a median age rapidly approaching 50, Japan is seeing demographic trends exert a marked influence on the development of tissue and hygiene. Nappies/diapers/pants witnessed a dramatic decline in both volumes and value in 2019, while sanitary protection also saw sales fall. Meanwhile, the contraction of the overall population is severely limiting potential for volume growth in mature categories such as toilet paper.

Tissue and Hygiene in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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