Azeri consumers spent several months of 2020 under a very strictly enforced lockdown, which caused an increased demand for several items, particularly products for dishwashing and surface care. As people switched to home-based lifestyles, they came to use home care products in higher volumes. Home Care in Azerbaijan market report...
Overall, home care witnessed strong growth in current value terms in 2020, with this being largely driven by the intense focus on good hygiene practices following the outbreak of COVID-19, including around the home. Encouraged by public health advice, consumers looked to disinfect all surfaces around the home, including areas that might previously...
All categories in home care recorded retail current value growth in 2020. This was due to a general increase in demand for products in home care, which was most concentrated on hygiene-related product areas such as surface care, laundry care and toilet care. Home Care in Pakistan market report offers a comprehensive guide to the size...
Home hygiene became a priority in 2020, as consumers focused on preventing the spread of the COVID-19 virus. The US Centers for Disease Control and Prevention (CDC) recommended frequently cleaning and disinfecting surfaces to mitigate the spread of the virus. This prompted many consumers to seek out surface cleaning products, as well as disinfectant...
Home care benefitted from COVID-19, with both current value and volume growth up significantly from 2019. Home Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving...
As in most countries in the world, COVID-19 shaped people’s lives and the economy in Uruguay in 2020. However, the impact of COVID-19 was relatively limited in terms of the infection rate and the number of casualties in the country. The government did not impose a strict lockdown but recommended its citizens to stay at home and restrict social...
COVID-19 had a dual impact on sales of home care in Russia in 2020. Categories which have anti-pandemic products in their portfolios witnessed fast growth in their sales, benefiting from the growing hygiene awareness level of consumers. As a result, surface cleaning products, impregnated wipes and even bleach posted an impressive performance...
Home care in Ecuador was characterised by an overall slowdown in growth in 2020, in line with the country’s decelerating economy. The pandemic and the resulting economic uncertainty led Ecuadorian consumers to prioritise their purchases to basic goods that they use regularly. The sanitary situation benefited surface care and bleach most, whilst...
Most product areas within home care have been positively impacted by the COVID-19 pandemic in 2020. As a result of the government implementing lockdown, most Lithuanian consumers have been spending more time at home throughout 2020, meaning product areas such as home laundry and dishwashing have benefited from increased usage. Home...
Demand for home care products in Croatia in 2020 was shaped by several opposing dynamics. Whilst on the one hand consumers prioritised essentials items in their shopping during the lockdown, leaving aside non-essential items such as fabric softeners and fabric fresheners, there was on the other hand more demand for dishwashing and surface...