Value sales of laundry care increased in 2017 thanks to value addition by manufacturers. This was clearly seen in laundry detergents where many manufacturers invested in liquid tablet detergents, liquid detergents and liquid fabric softeners, with liquid tablet detergents recording the fastest growth.
Consumers view liquid tablet detergents as convenient although unit prices are slightly higher than liquid detergents and powder detergents. On the other hand, reformulations were common in liquid...
Euromonitor International’s Laundry Care in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth.
It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Laundry Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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13 pages •
By Euromonitor International
• Feb 2018
Due to busier lifestyles, Dutch consumers often have less time for doing onerous tasks such as cleaning and this is also affecting sales of bleach. Bleach is often used to clean the toilet and bathroom and kitchen surfaces to kill germs and bacteria. The current Dutch consumer wants convenience as much as possible when cleaning and...