Australia - Mobile Data - SMS - Overview and Statistics

June 2016 •
9 pages •
Report ID: 1658104 •
Format: PDF

Summary
Table of contents
Search Inside

The SMS service is one of the few remaining cash cows for mobile network operators. The cost of each message for customers is far higher than the cost to transmit the data across the network. As a result, SMS revenue has traditionally accounted for a large proportion of overall mobile data revenue. The ongoing evolution of technologies deployed in mobile networks, particularly with LTE as well as the development of OTT services carried over these networks, has resulted in a significant shift in mobile data use. As consumers are now able to make use of a wider range of high-end mobile data services, including mobile video-streaming, the proportion of SMS to overall revenue for operators is diminishing.

While the SMS service remains popular (given that the cost of a message is generally up to a third the cost of a phone call, while many recipients prefer the convenience of messages rather than the interruption caused by calls) there is also increasing competition from OTT services such as WhatsApp, Skype, Viber and built-in messaging services from the likes of Facebook and other social media providers.

The preponderance of bundled plans which include a large number of texts and voice minutes has also helped to retain the popularity of messaging, though at the expense of SMS revenue for operators. In addition to these pressures, the ACCC has proposed that the price charged by an MNO for an SMS message received should be reduced to 0.03 cents, effective from January 2016 to June 2019.

This report provides an overview of the mobile data SMS market in Australia, including SMS usage statistics, and analysis of key market trends.

Key developments:

Short Messaging Services (SMS), PSMS, MMS, regulations, iMessage, OTT services, revenue, ACMA’s market report for 2015; Telstra’s operational data to December 2015.
Companies mentioned in this report include:
Telstra, Optus, Vodafone, VHA.

Ahmad helps you find the right report:

+1 718 618 4302
Contact by email

FAQ

Testimonials

The market research advisor answered my questions quickly and professionally. ReportBuyer's team did their best to ensure that I felt comfortable before making the investment to purchase the report.

Cristian Nunez

Director of Corporate Development Chugach Alaska Corporation

My overall experience with ReportBuyer today has been very positive, and I must thank you for your patience (...). Also, the sample you sent me and the explanations provided were very helpful.

D. Lescuyer

Executive Vice President Oral Business at Skyepharma

The research specialist was very helpful, and proposed the best content for my needs. ReportBuyer also offered a great follow-up, thanks for everything !

P. Thompson

EMEA Managing Director

We were satisfied with the support that ReportBuyer's team provided. Thanks to their recommendations, the report we purchased provided exactly what we want.

Y. Wang

Business Analyst

We didn't have time to do the research internally, and thanks to ReportBuyer's team we were able to find the appropriate data.

S. Chen

Research Coordinator

I was impressed by the customer service: it was fast, responsive, and 100% professional !

D. Krivan

Market Research Analyst

The research specialist provided prompt and helpful service. He also followed up to ensure I had all the information to deliver my business development plan.

C. Adams

Senior Business Development Manager