Oman Consumer Electronics Report Q1 2016

Oman Consumer Electronics Report Q1 2016

Includes 3 FREE quarterly updates

BMI View:

Medium-term growth opportunities were already relatively limited in Oman due to the maturityof the market, with high penetration of devices in the PC, AV and handset segments. Heightened economicuncertainty in the face of a decline in the oil price has exacerbated this feature of the market throughdeferred purchases, particularly in the PC and AV segments. In 2016, we expect growth in Omani consumerelectronics spending to be subdued but there is scope for stronger performance over the medium term as theeconomic environment becomes more supportive, though we caution that significant downside risks doexist. There will however be underlying demand drivers including robust population growth, the decliningaverage selling prices of various devices and the introduction of devices with new features such aswearables.

Latest Updates And Industry Developments

- Computer Hardware Sales: USD257mn in 2016 to USD282mn in 2019, at a CAGR of 3.2%. Tabletmarket should return to growth from 2017 after contraction followed the initial boom - while upgradedemand for hybrid notebooks will also support market expansion.

- AV Sales: USD175mn in 2016 to USD187mn in 2019, at a CAGR of 1.5%. AV segment expected tocontinue to underperform but performance will be much improved from 2015-2016 when TV set marketsaturation and digital camera volume cannibalisation resulted in contraction in spending.

- Handset Sales: USD737mn in 2016 to USD759mn in 2019, at a CAGR of 1.7%. The handset marketwas the most dynamic segment during the smartphone boom, but a combination of saturation and priceerosion is expected to see the market move to a much slower growth trajectory over the medium term.
BMI Industry View ... 7
SWOT 9
Consumer Electronics Market .. 9
Industry Forecast .. 11
Recent Developments .. 11
Structural Trends ... 11
Table: Consumer Electronics Overview (Oman 2013-2019) . 16
Industry Risk Reward Index . 17
Table: MEA Consumer Electronics Risk/Rewards Index, Q116 19
Market Overview ... 20
Computers 20
Table: PC Sales (Oman 2013-2019) 20
AV Devices ... 28
Table: AV Sales (Oman 2013-2019) 28
Mobile Handsets 33
Table: Mobile Communications (Oman 2013-2019) . 33
Competitive Landscape 40
International Companies . 40
Table: Hewlett-Packard 40
Table: Huawei Technologies 41
Table: Lenovo . 42
Table: Samsung Electronics 42
Industry Trends And Developments 43
Table: Omani Distributors For Leading Brands . 45
Regulatory Development .. 46
Table: Relevant Government Authorities . 46
Demographic Forecast . 49
Table: Population Headline Indicators (Oman 1990-2025) 50
Table: Key Population Ratios (Oman 1990-2025) . 50
Table: Urban/Rural Population & Life Expectancy (Oman 1990-2025) . 51
Table: Population By Age Group (Oman 1990-2025) 51
Table: Population By Age Group % (Oman 1990-2025) . 52
Methodology .. 54
Industry Forecast Methodology 54
Sector-Specific Methodology 55
Sources 55
Risk/Reward Index Methodology ... 56
Sector-Specific Methodology 57
Table: Consumer Electronics Risk/Reward Index Indicators 57
Table: Weighting Of Indicators . 58
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