Baby Food in Kenya

Baby Food in Kenya

  • August 2017 •
  • 25 pages •
  • Report ID: 173500
Packaged food in Kenya is often viewed as a status symbol and luxury targeting a niche consumer group mainly comprised of upper-income buyers as well as a growing international community who are informed about these products. However, the growing middle-income class, with busier lifestyles, higher disposable incomes, access to better health facilities and education boosted value and volume growth in baby food in Kenya in 2017.

Euromonitor International’s Baby Food in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Country=Kenya Date=201708 Topic=Demand Publisher=EuromonitorInternational Price=1000