Laundry Care in Algeria

Laundry Care in Algeria

  • January 2017
  • 20 pages
  • Euromonitor International
Report ID: 173540
Laundry care benefited from rising urbanisation and the number of women joining the workforce. The latter resulted in an increasing number of households possessing an automatic washing machine, which recorded an increase in the penetration rate from 33% in 2011 to 41% in 2016. This greatly expanded the potential consumer base for standard powder detergents, which remained the dominant product category within laundry care and accounted for a 71% value share in 2016. In addition, the expansion of...

Euromonitor International’s Laundry Care in Algeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

LAUNDRY CARE IN ALGERIA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 10 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 11 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 12 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 13 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Henkel Algérie SpA in Home Care (algeria)
Strategic Direction
Key Facts
Summary 1 Henkel Algérie SPA: Key Facts
Competitive Positioning
Summary 2 Henkel Algérie SPA: Competitive Position 2016
Executive Summary
Growing Consumer Awareness and Urbanisation Are Fuelling Growth
Economic Hardship and Currency Fluctuations Shape Sales
Although Multinationals Lead Home Care, Domestic Manufacturers Increase Their Share
Independent Small Grocers Continues To Lead But Supermarkets Shows Greater Potential
Forecast Period Set To See Ongoing Dynamism Despite An Expected Slowdown
Market Indicators
Table 14 Households 2011-2016
Market Data
Table 15 Sales of Home Care by Category: Value 2011-2016
Table 16 Sales of Home Care by Category: % Value Growth 2011-2016
Table 17 NBO Company Shares of Home Care: % Value 2012-2016
Table 18 LBN Brand Shares of Home Care: % Value 2013-2016
Table 19 Distribution of Home Care by Format: % Value 2011-2016
Table 20 Distribution of Home Care by Format and Category: % Value 2016
Table 21 Forecast Sales of Home Care by Category: Value 2016-2021
Table 22 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources












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Country=Algeria Industry=CleaningCompound ParentIndustry=SpecialtyChemical Date=201701 Topic=MarketReport Publisher=EuromonitorInternational Price=1000