Laundry care benefited from rising urbanisation and the number of women joining the workforce. The latter resulted in an increasing number of households possessing an automatic washing machine, which recorded an increase in the penetration rate from 33% in 2011 to 41% in 2016. This greatly expanded the potential consumer base for standard powder detergents, which remained the dominant product category within laundry care and accounted for a 71% value share in 2016. In addition, the expansion of...
Euromonitor International’s Laundry Care in Algeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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15 pages •
By Euromonitor International
• Jan 2017
Bleach remained an important home care product in most Algerian households, being used for a wide range of cleaning tasks. Bleach continued to be widely used for cleaning surfaces, floors and toilets and for removing stains from white laundry. There is little awareness of the dangers of bleach, with many consumers having a strong traditional...