Pasta in Kenya

Pasta in Kenya

  • November 2014
  • 45 pages
  • Euromonitor International
Report ID: 173614
The category is bound to suffer from poor availability and low advertising for promotional purposes as witnessed in 2013. However, pasta is heading towards a competitive phase with new products expected to come to the market as more Kenyans try to encourage local production of pasta. It is also positively forecast that the growing middle class is fast adopting mixing pasta with rice as a good replacement for the popular pap, touted as the true energy food for Kenyans.

Euromonitor International's Pasta in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Canned/Preserved Pasta, Chilled/Fresh Pasta, Dried Pasta.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Pasta market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Country=Kenya Industry=ProcessedFood ParentIndustry=Food Date=201411 Topic=MarketReport Publisher=EuromonitorInternational Price=1000