Spreads in Kenya

Spreads in Kenya

  • December 2016
  • 23 pages
  • Euromonitor International
Report ID: 173697
Changing lifestyles and the development of the health and wellness trend in packaged food as a whole, continued to be important trends that are shaping the lives of Kenyan consumers. Jams and preserves remained the largest category in spreads, although honey registered the strongest growth from a low base. The category has a well-established consumer base among the large expatriate community in the country while the category is also being bolstered by an increasing number of brands, both...

Euromonitor International’s Spreads in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads, Yeast-based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Country=Kenya Industry=ProcessedFood ParentIndustry=Food Date=201612 Topic=MarketReport Publisher=EuromonitorInternational Price=1000