Spreads in Kenya

Spreads in Kenya

  • November 2017 •
  • 22 pages •
  • Report ID: 173697
Spreads increased in variety in Kenya as a result of manufacturers’ product development, as well as new local players entering the category, providing a wide array of products from which consumers could select. In addition, the growth in middle-income consumers and the expansion of modern retailers also spurred growth in this category in 2017.

Euromonitor International’s Spreads in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads, Yeast-based Spreads.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Country=Kenya Date=201711 Topic=Demand Publisher=EuromonitorInternational Price=1000