Toys and games displayed strong growth in current value terms in 2016. Both traditional toys and games and video games easily outperformed their respective value CAGRs for the review period. Digital and in-game purchases were the main drivers behind the strong growth of video games, whereas Lego’s strong performance during the year contributed significantly to the growth in traditional toys and games.
Euromonitor International’s Toys and Games in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Toys and Games market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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26 pages •
By Euromonitor International
• Jun 2017
Sales of physical video games software have been on the decline, as more Swedes are buying video games digitally. However, 2016 was an exception, as physical video games software also increased slightly, by 3% in current value terms. This increase, however, was marginal when compared with digital video games software, which increased by 33%...