Wipes in New Zealand

Wipes in New Zealand

  • March 2017 •
  • 23 pages •
  • Report ID: 173812
Demand for task-specific products continued to influence wipes in 2016, with consumer preference moving away from a “one-size-fits-all” approach. While this was readily apparent in general purpose wipes, which saw strong new product development activity over the review period, further evidence was seen in the fact that the value share of baby wipes fell by seven percentage points over 2011-2016, while it was also one of the weakest performing categories in terms of value growth. This demand has...

Euromonitor International’s Wipes in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Country=NewZealand Industry=MedicalSupply ParentIndustry=Healthcare Date=201703 Topic=MarketReport Publisher=EuromonitorInternational Price=1000