Wipes in New Zealand

Wipes in New Zealand

  • March 2017
  • 23 pages
  • Euromonitor International
Report ID: 173812
Demand for task-specific products continued to influence wipes in 2016, with consumer preference moving away from a “one-size-fits-all” approach. While this was readily apparent in general purpose wipes, which saw strong new product development activity over the review period, further evidence was seen in the fact that the value share of baby wipes fell by seven percentage points over 2011-2016, while it was also one of the weakest performing categories in terms of value growth. This demand has...

Euromonitor International’s Wipes in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

WIPES IN NEW ZEALAND
Euromonitor International
March 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2011-2016
Table 2 Retail Sales of Wipes by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Retail Wipes: % Value 2012-2016
Table 4 LBN Brand Shares of Retail Wipes: % Value 2013-2016
Table 5 Forecast Retail Sales of Wipes by Category: Value 2016-2021
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2016-2021
Foodstuffs (nz) Ltd in Tissue and Hygiene (new Zealand)
Strategic Direction
Summary 1 Foodstuffs (NZ) Ltd: Key Facts
Competitive Positioning
Summary 2 Foodstuffs (NZ) Ltd: Competitive Position 2016
Executive Summary
Competitive Retail Environment Inhibits Value Sales Growth
Changing Demographics Influence Tissue and Hygiene
Duopoly Continues
Supermarkets Remain Dominant
Low Inflation Expected To Influence the Market Going Forward
Key Trends and Developments
Consumer Demographics Continue To Change
Supermarkets Continue To Dominate Sales
Low Inflation and Retail Competition Put Downward Pressure on Growth
Market Indicators
Table 7 Birth Rates 2011-2016
Table 8 Infant Population 2011-2016
Table 9 Female Population by Age 2011-2016
Table 10 Total Population by Age 2011-2016
Table 11 Households 2011-2016
Table 12 Forecast Infant Population 2016-2021
Table 13 Forecast Female Population by Age 2016-2021
Table 14 Forecast Total Population by Age 2016-2021
Table 15 Forecast Households 2016-2021
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources












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Country=NewZealand Industry=PersonalCare ParentIndustry=PersonalCare Date=201703 Topic=MarketReport Publisher=EuromonitorInternational Price=1000