Ice Cream in Indonesia

Ice Cream in Indonesia

  • March 2015 •
  • 56 pages •
  • Report ID: 174132 •
  • Format: PDF
The already high penetration of ice cream in Indonesia meant that manufacturers had limited options other than to extend innovation and launch new products to boost volume sales in Indonesia. Following the success of new products launched in 2013, Unilever Indonesia once again launched new variants in 2014, including Magnum Infinity, Magnum Pink, Magnum Black and Cornetto Blackforest Red. The new product launches were aided by aggressive marketing and promotional activities. Campina Ice Cream...

Euromonitor International's Ice Cream in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Ice Cream market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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