Pasta in Ukraine

Pasta in Ukraine

  • March 2015 •
  • 56 pages •
  • Report ID: 174269
The pasta category in Ukraine is mature. Growth at the end of the review period was stimulated by the development of new segments offering specific value, and with limited alternatives available. On the one hand, pasta is positioned as a non-healthy food that contributes to weight gain. In order to reverse this, pasta players have attempted to change the positioning of pasta, promoting pasta made from hard durum wheat. On the other hand, pasta is considered as a good substitution for potato by...

Euromonitor International's Pasta in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Canned/Preserved Pasta, Chilled/Fresh Pasta, Dried Pasta.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Pasta market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Country=Ukraine Date=201503 Topic=Demand Publisher=EuromonitorInternational Price=1000