Growth in value sales for this category picked up in 2017, to reach over 6%. The rising growth reflects a greater recovery of eating-out culture after the country witnessed various food scandals during the review period. While home cooking can be time-consuming and expensive for small households or independent dwellers, consumers can turn to ready meals to fill the role of making an effort to eat a little more regularly at home.
Euromonitor International’s Ready Meals in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Ready Meals market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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Summary The market for baby food in Taiwan is relatively small and has been severely affected in recent years by low numbers of live births. Although the convenience of baby food is attractive, breastfeeding remains important, whilst safety has also been an issue. Volume sales of baby food declined by 1.9% and value sales increased...