Polish citizens are increasingly interested in products offering healthier and more natural ingredients with greater fruit content in the case of jams, chocolate in case of spreads and nuts in case of nut and seed based spreads. Non-traditional flavours introduced by manufacturers were also a popular means of promoting brands. Sales of honey improved as well, due to the very good reputation of honey and its well-known healthy properties. As a consequence, however, Poles turned away from...
Euromonitor International’s Spreads in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads, Yeast-based Spreads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Spreads market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Our reports have been used by over 10K customers, including:
Savoury Spreads (Syrups & Spreads) Market in Poland - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary Savoury Spreads - includes sandwich spreads; beef, yeast and vegetable extracts and cheese spreads. Also includes fish paste and meat paste (usually sold in tubes) but excludes meat and fish patés...