In 2017, domestic consumption slowly recovered in some areas of the Argentinean economy. Annual inflation was the lowest since the beginning of 2010. However, consumers again faced a loss of purchasing power as a result of inflation and falling employment. In this context, toys and games grew and strengthened some of its categories as a result of opening up to imports.
Toys and Games in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Toys and Games market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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15 pages •
By Euromonitor International
• Jun 2018
In 2017, traditional toys related to favourite TV characters or movies, remained in demand. Soy Luna, Peppa Pig, Masha and the Bear, Cars, Disney Superheroes and princesses continued to be some of the most requested licensed toys in Argentina. However, the inflation of the last two years motivated many families to prioritise price over children’s...