Toys and games in India continued to grow in 2016, albeit driven by video games sales rather than the more slowly growing traditional toys and games category. Urban consumers in particular continued to spend on digital games. In 2016, growth was strongly supported by the continuous rise of video games and mobile games. In traditional toys and games, categories such as scientific/educational toys and action figures and accessories continued to enjoy high demand among the urban population.
Euromonitor International’s Toys and Games in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Toys and Games market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Our reports have been used by over 10K customers, including:
17 pages •
By Euromonitor International
• Jun 2017
In 2016, traditional toys and games in India grew by 6% and further growth is expected over the forecast period. The organised players are facing stiff competition from the unbranded Chinese imports which are being sold at cheaper price and thereby affecting growth. However, with more awareness of quality branded products, more promotions...
Toys & Games in India by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2016. This market covers electronic and all traditional toys and games. Market size is based on sales through all retail outlets including direct to consumer. Market size for Toys & Games in India is given in INR...
57 pages •
By Euromonitor International
• Dec 2016
Emerging markets faced an economic slowdown in 2015, as a turbulent global macroeconomic environment affected numerous countries. Emerging markets are expected to recover as a whole, but the market dynamics of key emerging countries will differ, based on demographic and income shifts. Some toy markets, such as India, Sub-Saharan Africa, Russia...
Summary The BRIC Toys & Games industry profile provides top-line qualitative and quantitative summary information including Key Findings - Save time carrying out entry-level research by identifying the size, growth, and leading players in the BRIC toys & games market - Use the Five Forces analysis to determine...
Summary The Emerging 5 Toys & Games industry profile provides top-line qualitative and quantitative summary information including Key Findings - Save time carrying out entry-level research by identifying the size, growth, and leading players in the emerging five toys & games market - Use the Five Forces analysis...