The significant growth seen in toys and games in 2016 signalled an improvement on the growth seen over the review period, which was already encouraging. The growth seen in video games was driven by video games software (digital), in particular mobile games. While in traditional toys and games many categories performed very well, especially construction, baby and infant, pre-school and scientific/educational – particularly in the period leading up to Christmas in 2016.
Euromonitor International’s Toys and Games in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Toys and Games market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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20 pages •
By Euromonitor International
• Jun 2017
The current value growth of 5% seen in traditional toys and games in 2016 marked a further enhancement compared to the situation in 2014-2015. In 2016 manufacturers within traditional toys and games were very strongly focused on their niches which helped them accomplish their goals in terms of sales. Many domestic players underlined that they...
Toys & Games in Italy by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2016. This market covers electronic and all traditional toys and games. Market size is based on sales through all retail outlets including direct to consumer. Market size for Toys & Games in Italy is given in EUR...
Summary Toys and Games in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key...