Toys and Games in Italy

Toys and Games in Italy

  • June 2017 •
  • 40 pages •
  • Report ID: 174507
The significant growth seen in toys and games in 2016 signalled an improvement on the growth seen over the review period, which was already encouraging. The growth seen in video games was driven by video games software (digital), in particular mobile games. While in traditional toys and games many categories performed very well, especially construction, baby and infant, pre-school and scientific/educational – particularly in the period leading up to Christmas in 2016.

Euromonitor International’s Toys and Games in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Traditional Toys and Games, Video Games.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Country=Italy Industry=VideoGame ParentIndustry=MediaAndEntertainment Date=201706 Topic=MarketReport Publisher=EuromonitorInternational Price=1000