Toys and Games in Malaysia

Toys and Games in Malaysia

  • June 2017
  • 38 pages
  • Euromonitor International
Report ID: 174508
Toys and game continued to see healthy value growth in 2016, driven by further strong growth in video games. Mobile games and digital console games were among the most dynamic areas in video games, whilst action figures and accessories and construction led growth in traditional toys and games in 2016. Licensed toys and games which were based on 2016 blockbuster movies and popular film franchises contributed to the sales of traditional toys and games, which saw slower movement due to the deprecia...

Euromonitor International’s Toys and Games in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

TOYS AND GAMES IN MALAYSIA
Euromonitor International
June 2017

LIST OF CONTENTS AND TABLES

Executive Summary
Toys and Games Records Strong Value Growth in 2016
Playstation Vr Is Launched in October 2016
Sony Corp and Hasbro Toys Lead Toys and Games
Bricks-and-mortar Stores Remain Consumers' First Choice
Toys and Games Is Expected To Post A Strong Value Cagr Over the Forecast Period
Key Trends and Developments
the Devaluation of the Malaysian Ringgit and the Increasing Cost of Living Hamper Growth in 2016
Growth in Internet Retailing To Change the Dynamics of Toys and Games Purchases
Market Data
Table 1 Sales of Toys and Games by Category: Value 2011-2016
Table 2 Sales of Toys and Games by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Toys and Games: % Value 2012-2016
Table 4 LBN Brand Shares of Toys and Games: % Value 2013-2016
Table 5 Distribution of Toys and Games by Format: % Value 2011-2016
Table 6 Forecast Sales of Toys and Games by Category: Value 2016-2021
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Grv Toy Store Sdn Bhd in Toys and Games (malaysia)
Strategic Direction
Key Facts
Summary 2 GRV Toy Store Sdn Bhd: Key Facts
Summary 3 GRV Toy Store Sdn Bhd: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 4 GRV Toy Store Sdn Bhd: Private Label Portfolio
Competitive Positioning
Lego Trading (m) Sdn Bhd in Toys and Games (malaysia)
Strategic Direction
Key Facts
Summary 5 LEGO Trading (M) Sdn Bhd: Key Facts
Competitive Positioning
Summary 6 LEGO Trading (M) Sdn Bhd: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Licensing
Category Data
Table 8 Sales of Traditional Toys and Games by Category: Value 2011-2016
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2011-2016
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2011-2016
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2011-2016
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2011-2016
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2012-2016
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2013-2016
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2011-2016
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2016-2021
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2016-2021
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2016-2021
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 20 Sales of Video Games by Category: Value 2011-2016
Table 21 Sales of Video Games by Category: % Value Growth 2011-2016
Table 22 NBO Company Shares of Video Games: % Value 2012-2016
Table 23 LBN Brand Shares of Video Games: % Value 2013-2016
Table 24 NBO Company Shares of Video Games Hardware: % Value 2012-2016
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2013-2016
Table 26 NBO Company Shares of Video Games Software: % Value 2012-2016
Table 27 LBN Brand Shares of Video Games Software: % Value 2013-2016
Table 28 Distribution of Video Games by Format: % Value 2011-2016
Table 29 Distribution of Video Games Hardware by Format: % Value 2011-2016
Table 30 Distribution of Video Games Software by Format: % Value 2011-2016
Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2011-2016
Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2011-2016
Table 33 Forecast Sales of Video Games by Category: Value 2016-2021
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2016-2021












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Country=Malaysia Industry=ToyAndGame ParentIndustry=Leisure Date=201706 Topic=MarketReport Publisher=EuromonitorInternational Price=1000