In 2017 Malaysia’s toys and games industry continued to post positive growth in value sales, driven by the positive performance of both traditional toys and games and video games. In traditional toys and games, categories with a strong portfolio of licensed properties, such as action figures and accessories, and dolls and accessories, performed well. In these categories, consumers are quick to move on to the next big trend, and products tied to the latest release in superhero movies and cartoon...
Toys and Games in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Toys and Games market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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15 pages •
By Euromonitor International
• Jun 2018
In 2017 licensed properties continued to be a key driver of sales in key traditional toys and games categories. As purchase trends in traditional toys and games are fast-moving, and consumers are quick to move on to the next big trend, the introduction of new licensed toys and games has become a key strategy by industry players to engage consumers....