Toys and game continued to see healthy value growth in 2016, driven by further strong growth in video games. Mobile games and digital console games were among the most dynamic areas in video games, whilst action figures and accessories and construction led growth in traditional toys and games in 2016. Licensed toys and games which were based on 2016 blockbuster movies and popular film franchises contributed to the sales of traditional toys and games, which saw slower movement due to the deprecia...
Euromonitor International’s Toys and Games in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Toys and Games market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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21 pages •
By Euromonitor International
• Jun 2017
Hollywood blockbuster films such as Captain America: Civil War, Batman v Superman: Dawn of Justice, Deadpool, Zootopia, Trolls, Star Wars: The Force Awakens and Rogue One: A Stars Wars Story were seen to be a strong driver of sales of traditional toys and games in 2016. Euromonitor International’s Traditional Toys and Games in Malaysia...