Retail value sales of toys and games posted slower growth in 2016, compared with 2015, although most subcategories performed positively. The key reasons for the slowdown were a bleak economic outlook, weaker purchasing power and a slower increase in the consumer base and gradual saturation of the industry. Construction remained the best performer in traditional toys and games owing to Bandai (Taiwan) with the Gundam brand and Lego, which launched more series and marketing campaigns through vario...
Euromonitor International’s Toys and Games in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Toys and Games market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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26 pages •
By Euromonitor International
• Jun 2017
Weaker consumer confidence, lower purchasing power and declining birth rates have hampered sales in almost all subcategories of traditional toys and games in Taiwan. Due to maturity, the overall performance was stable in 2016. Thus, leading toy companies sought new avenues and highlights to stimulate growth and secure value shares. They increased...