In 2017, the Georgian currency continued its intermittent devaluation against the US dollar and the euro. Baby food is fully imported to Georgia and therefore strongly depends on the local currency rate; unit prices grew in 2017 and due to the low price elasticity of baby food pushed the value growth of the overall category upwards. In addition, volume sales of baby food also increased. An increasing number of women are returning to work after being in the home, with the breastfeeding rate gradu...
Euromonitor International’s Baby Food in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Baby Food market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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