In 2016 cider/perry continued to post dynamic growth within alcoholic drinks, but expansion started to slow down off-trade, as the category was becoming more saturated, However, with the launch of cider from the tap by Heineken, on-trade sales received a boost.
Cider is still a young category in Hungary, in which the top international imported brands dominate, alongside smaller premium niche brands. There were fewer brands launched, as it is becoming more difficult to compete against the largest...
Euromonitor International’s Cider/Perry in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Cider/Perry market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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112 pages •
By Euromonitor International
• Jun 2017
In 2016 the Hungarian economy continued to recover, and the government took measures to further improve the employment rate, raise the minimum wage and lower income-related taxes. As a result, disposable incomes continued to rise. This had a positive effect on the retail market, including alcoholic drinks, as volume sales continued...