While it was expected years ago that after the initial rapid expansion, cider would start to mature, its excellent sales performance with double-digit growth rates showed that it still has plenty of potential. The launch of Strongbow from the tap on-trade, supported by wide-scale promotion, benefited the entire category as it reached out to a larger consumer base. The hot summer weather also gave an extra boost to off-trade sales, where unit prices stagnated as competitors used frequent special...
Cider/Perry in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Cider/Perry market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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Hungary Beer and Cider Market Insights 2017 Summary GlobalData’s Hungary Beer and Cider Market Insights 2017 report provides a complete overview of the Hungary beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook. Scope Covering...
112 pages •
By Euromonitor International
• Jun 2017
In 2016 the Hungarian economy continued to recover, and the government took measures to further improve the employment rate, raise the minimum wage and lower income-related taxes. As a result, disposable incomes continued to rise. This had a positive effect on the retail market, including alcoholic drinks, as volume sales continued...