Cider/perry was influenced by two distinct factors in 2016. The overall category of cider/perry consists of two areas, the traditional cider that is produced in Switzerland and modern and trendy cider brands such as Strongbow, Somersby and others. While modern varieties posted good performances from 2014 onwards, sales of traditional varieties remained stable or decreased as such products were not seen as very modern in Switzerland. Since traditional cider varieties account for the majority of o...
Euromonitor International’s Cider/Perry in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Cider/Perry market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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101 pages •
By Euromonitor International
• Jun 2017
Compared to the review period, alcoholic drinks in Switzerland posted a stable performance in volume terms and a slight decrease in current value terms in 2016, suffering from a high level of fragmentation as well as from decreasing per capita consumption of alcoholic drinks due to the health and wellness trend. Consequently, cider/perry,...
Summary The summer of 2015 saw the hottest temperatures since records began in Switzerland in 1864. Despite the record temperatures, tourism during the summer also dropped impacting consumption. Domestic brands held the share of throat across total cider sales despite continuing with a declining trend in 2015. All national brands...