Ready Meals in Thailand

Ready Meals in Thailand

  • November 2017 •
  • 37 pages •
  • Report ID: 176954
Thais are generally familiar with ready meals, especially young adults with busy lifestyles living in Bangkok and other urban areas. As the ready meals category matures and consumers become more health-conscious, manufacturers are launching products with health benefits in an effort to cater for demand for convenient meals while on the go. Introducing healthier products is also a strategy to target to elderly consumers, who are less attracted to ready meals because they generally prefer fresh fo...

Euromonitor International’s Ready Meals in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Country=Thailand Industry=PackagedFood ParentIndustry=Agribusiness Date=201711 Topic=Demand Publisher=EuromonitorInternational Price=1000