Retailing in Mexico generated high single-digit current value growth in 2016. Despite international factors having some impact on the Mexican economy, including the devaluation of the Mexican peso against the US dollar, the domestic macroeconomic environment remained steady thanks to moderate inflation rates, which favoured consumption and therefore had a positive influence on the performance of the retailing industry.
Euromonitor International’s Retailing in Mexico report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Retailing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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45 pages •
By Euromonitor International
• Dec 2016
Despite the increasing importance of mass media and online social media marketing campaigns, at the end of the review period, it remained true that the sales team of a direct selling company is its main tool and the basis of its success. During 2016, one of the most popular strategies among those direct sellers which managed to post a positive...