Retailing in Nigeria experienced slower growth in 2017 even though value sales in 2017 were higher than in 2016. The slower growth was due to the general increase in prices as a result of the recession in 2016 with late economic recovery in 2017. However, improvement in 2017 compared to 2016 has been driven by increasing demand by the growing urban population and the initiative by some modern store-based retailers such as Shoprite partnering with local producers to stock locally made goods at af...
Euromonitor International’s Retailing in Nigeria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Retailing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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37 pages •
By Euromonitor International
• Jan 2018
The increasing numbers of the urban population using social media networks such as Facebook and Twitter is expected to boost sales growth of the direct selling channel as potential customers can be reached in an easier and faster manner for marketing and sales. However, growth will be primarily driven by an expected improvement in the economy...