Retailing continued to see positive current value sales growth in 2017. While softening economic conditions reduced spending confidence among lower-income consumers, their higher-income counterparts were less affected, and many continued to indulge in luxury purchases. Major retailers accelerated the expansion of new outlets across the country and were aggressive in their marketing strategies in a bid to stimulate consumer demand and encourage spending.
Euromonitor International’s Retailing in Tunisia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Retailing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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23 pages •
By Euromonitor International
• Dec 2016
Previously, supermarkets were frequented exclusively by high-income consumers. Tunisia’s leading supermarket chains have recently introduced the new outlet concept of mini-supermarkets, which are opening in residential neighbourhoods across the country, competing primarily with traditional independent small grocers, boosting value sales in...