Rtds/High-Strength Premixes in Italy

Rtds/High-Strength Premixes in Italy

  • June 2018 •
  • 24 pages •
  • Report ID: 176983
Younger consumers and women were the main target audience for players in RTDs/high-strength premixes in 2017, as these drinks offer a subtle flavour, often combined with juice and generally contain less alcohol than those traditionally offered by Italian spirits. RTDs/high-strength premixes are mostly appreciated for being versatile, adequate for sophisticated cocktails and long drinks. Nonetheless, better performing premium products were also consumed straight, both as shots and “on-the-rocks”,...

Euromonitor International’s RTDs/High-Strength Premixes in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
High-Strength Premixes, RTDs.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Country=Italy Industry=AlcoholicDrink ParentIndustry=Agribusiness Date=201806 Topic=Trade Publisher=EuromonitorInternational Price=1000